What are Classified ad packages?

Packages apply to Classified ads in the paper and on tradingpost.com.au
Each package consists of a group of features bundled together

There are 4 packages you can choose from:

Value Online
Value Online + Print
Premium Online
Premium Online + Print

What do Classified ad packages offer?

Catch the attention of buyers when they’re searching for items on tradingpost.com.au or in the Trading Post® paper.

Grab a buyer’s attention by making your ad stand out

Display your ad in a more noticeable position with priority listing
Take advantage of features like bold text or yellow highlighting
Draw-in buyers with more detail about your item in search results
Choose an eye-catching picture of your item for the search results

Highlight features of your item to gain buyer’s interest

Spark interest with a colour picture of your item in the paper
Showcase your item with extra photos to emphasise details and features
Get buyer’s interested by telling them more with extra words

Target more buyers

By advertising your item in the Trading Post® Paper as well as on tradingpost.com.au

List your Classified ad til it sells
If you haven’t sold your item, you can renew your online Classified ad FREE on tradingpost.com.au, provided you renew before your ad expires.

What do you get with each Classified package?

Check out the features of each package to decide which package will help you sell your item.

Value Online

Online Ad
8 weeks for auto ads
4 weeks for general items
1 week for business sellers
Extend your ad's duration FREE until sold
Picture in search results
Bold headline
Up to 5 photos

Premium Online

Online ad
8 weeks for auto ads
4 weeks for general items
1 week for business sellers
Extend your ad's duration FREE until sold
Picture in search results
Bold headline

Plus your ad will stand out with:

Highlighted ad in search results
Appear higher up in search results
Up to 9 photos

Value Online + Print

Online ad
8 weeks for auto ads
4 weeks for general items
1 week for business sellers
Extend your ad's duration FREE until sold
Picture in search results
Bold headline in print & online
Up to 5 online photos

Plus target more buyers:

With an ad in the paper for 2 weeks

Premium Online + Print

Online ad
8 weeks for auto ads
4 weeks for general items
1 week for business sellers
Extend your ad's duration FREE until sold
Picture in search results
Bold headline in print & online

Plus target more buyers:

With an ad in the paper for 2 weeks

Plus your ad will stand out with:

Colour picture in your print ad
Highlighted ad in search results
Appear higher up in search results
Up to 9 online photos
Featured as a 'Hot Deal' on multiple pages across tradingpost.com.au. (Not available to business sellers.)

Compare Classified ad packages

Find out which package will help you sell your item by comparing the features available with each package.

Click the feature to see an example of how your ad will appear.

Features	Ad packages
	Value Online	Value Online + Print		Premium Online	Premium Online + Print
	Online ad	Online ad	Print ad	Online ad	Online ad	Print ad
Short description in search results
Priority listing
Bold heading
Highlight
Thumbnail photo
Colour pictures	5	5		9	9	1
Ruled
Ad duration	Online ad – Auto ads 8 weeks, general items 4 weeks, business sellers 1 week and extend FREE until sold! Print ad – 2 editions in paper

Note: If you are displaying your ads as a business, all ads have a duration of 1 week and ads will not feature as a 'Hot Deal'.

Which Classified ad package is right for my item?

Think about what you’re selling, how much it’s worth and what you think buyers’ will want to know about your item.

Value packages

Straightforward items
Use up to 5 photos online to highlight the features of your item.

Gain interest
An online thumbnail photo attracts attention and gives buyers a preliminary look at your item while searching or browsing.

Target buyers who read Trading Post® paper
Trading Post® buyers enjoy reading the paper each week to look for items of interest. Make sure these buyers also get to see your item.

Premium packages

More photos offer more detail
Use up to 9 photos online to show features to spark buyers’ interest. For detailed or obscure items show the finer points of your item to gain buyers’ interest rather than trying to describe them with words.

Highlighting large and expensive items
Great for large and expensive items (eg vehicles, boats and furniture) where buyers are likely to want a good look before making a big purchase or taking the time to enquire further.

Draw attention – buyers are more likely to see your ad first!
The high priority listing ensures that your ad displays toward the top of a buyer’s search results and the highlighted background stands out against other ads when a buyer is browsing at Trading Post Online.

Target buyers who read Trading Post® Paper
A photo in the paper helps your ad to stand out. Use photos to gain buyers' interest, particularly if you’re trying to sell a car or a boat.

How much are Classified ad packages?

To find out the fees for ad packages, see the cost for selling your item with a Classified ad in ad cost and fees

Common questions

Can I change the features of my Classified ad package?
No. The features for your ad package are locked in so be sure to choose your package carefully.
Can I add extra photos to my package?
The maximum number of photos available in each package is set. Once you’ve submitted your ad you can change or add extra photos (up to the max number) in your online ad. See editing ads for more details.
When can I renew my online Classified ad for free?
You can renew your ad the week before it expires. Read renewing online Classified ads for more details.

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