In Australia, a brand new Jeep Wrangler typically falls between about $75,000 and $105,000 drive-away, shaped by 2-door vs Unlimited, trim, and options.
Tick the off-road goodies (diff locks, chunky rubber, tow pack) and the number climbs faster than a billy goat; special editions can push higher again.
Used JKs are often $20,000–$45,000, while late-model JLs hover around $55,000–$85,000 depending on accessories, history, and how much sand they’ve swallowed.
State charges and dealer stock will swing the final figure—have your poker face ready and consult Tradingpost to benchmark reality.
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