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car brand ownership tree 2023 Page 8975

The 2023 car-brand family tree is a busy barbecue with a few very loud uncles. Volkswagen Group corrals Volkswagen, Audi, Skoda, SEAT/Cupra, Porsche (plus Ducati), Bentley and Lamborghini, with involvement in Bugatti Rimac via Porsche. Toyota leads Toyota, Lexus and Daihatsu, and holds stakes in Subaru (significant) plus smaller slices of Mazda and Suzuki. Stellantis is the megamix: Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram and Vauxhall. Hyundai Motor Group owns Hyundai, Kia and Genesis; BMW Group runs BMW, Mini and Rolls‑Royce Motor Cars; Mercedes‑Benz Group has Mercedes‑Benz and Smart (a JV with Geely). Geely controls Volvo Cars, Polestar, Lotus, Lynk & Co and Zeekr, while Tata owns Jaguar Land Rover; the Renault‑Nissan‑Mitsubishi Alliance continues its intricate dance. It’s not every badge on Earth, but that’s the gist—and yes, it changes as often as fuel prices.

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