Australia set a new record in 2023 with about 1.22 million new vehicles sold, proving we’ll queue for utes as eagerly as for Bunnings snags.
Toyota topped the brands by a country mile, while the Ford Ranger was the best‑selling model, edging the Toyota HiLux—no doubt sparking many pub debates.
Electric vehicles climbed to roughly 7.2% market share, with Tesla leading the charge and Model Y taking SUV bragging rights.
In short: record year, utes on top, EVs rising—your driveway has options.

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