car sales statistics australia 2023

Australia set a new record in 2023 with about 1,216,780 new vehicles sold—finally toppling the old 2017 peak.

The Ford Ranger led the pack (~63,356), just ahead of the Toyota HiLux (~61,111), while Tesla Model Y nabbed third (~28,769) and a few eyebrows.

Toyota stayed the top brand at roughly 215,000 sales, and battery-electrics took about 7.2% share—small, but no longer niche.

SUVs kept the throne at roughly mid‑50% market share, with utes/light commercials in the low 20s, because Bunnings trips don’t fit in a tiny boot.

Translation: demand was hot, supply finally improved, and resale stayed healthy—have a squiz on Tradingpost or CarShowroom if you want to see the trend on the ground.