Cupra is built by Cupra (part of SEAT S.A.), which itself sits under the Volkswagen Group—yes, the big one with more badges than a Scout jamboree. It’s a Spanish performance brand spun off from SEAT, sharing a lot of VW Group hardware and tech. Most models are engineered in Spain, with production split across VW Group plants depending on the model. So you get Iberian attitude with Germanic parts-bin discipline—like tapas served with a torque wrench. In short: Cupra = SEAT S.A. (Volkswagen Group).
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