In Australia, the 2023 Ford Bronco is like a unicorn in a flannel shirt: talked about, not officially sold.
In the US, new 2023 Bronco MSRPs ranged roughly from USD 36k to 70k; land one here and convert to right-hand drive and you’re looking at about AUD 110k–180k+ depending on trim and waitlists.
Used, already-converted 2023 Broncos in Australia typically list in the same ballpark—around AUD 110k–160k+, with spicy premiums for high-spec or low‑km examples.
Factor in compliance, conversion quality, on-roads, and insurance, because none of that is pocket change; if you’re importing, add shipping and taxes to taste.
Short version: cool toy, tall pricing—your accountant may need a lie-down.
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