great wall car symbol

The Great Wall car symbol is a stylised outline of a watchtower from the Great Wall of China, framed in a chrome oval.

It’s meant to telegraph strength, protection and longevity—basically “built like a fortress,” without the moat.

Some folks see bull horns; the brand intends a fort/gate motif, and either way it says “sturdy.”

On newer models in Australia you’ll often spot a clean “GWM” wordmark on the grille, but that round badge still appears in plenty of places.

So yes: it’s the Great Wall, miniaturised and mercifully free of tourist queues.