most popular phone brand in australia

Short version: Apple takes the crown in Australia, most quarters and most years, with a comfortable lead in both sales and usage share. Samsung is a strong second, typically not far behind, while OPPO, Google (Pixel), and Motorola divvy up the scraps. Expect Apple around the 50–60% usage mark and Samsung roughly 25–35%, give or take the season and promotions. If you’re choosing a phone, that dominance means easy accessories, trade-in value, and plenty of repair options, while Android still wins on variety and price points. The scoreboard shifts a bit each launch cycle, but the ladder rarely does.