referral selling

Referral selling is the art of convincing your mates to buy something so you can look popular and maybe snag a commission. In the business world, it’s a cheeky tactic where customers recommend products or services to others, effectively doing the salesperson's job for free. It's like getting your mates to do your homework but for cash.

Companies love referral selling because it’s cheap and often results in high-quality leads. For buyers, it’s a mixed bag: you might trust your friend’s advice, but don’t be surprised if you end up with a product that’s more hype than substance. Think of it as the friend who promises you a great deal but forgets to mention the catch.